Book reviews matter. A lot. They give a stranger something you cannot give her yourself: the opinion of someone who has actually read the book. But reviews are also one of the places where authors get themselves into trouble. They become so desperate for five little gold stars that they start looking for shortcuts. Don’t. The goal is not to … Read More
Book Cover Design Tips for Christian Authors
Design your book cover for a thumbnail, not a bookshelf. Most potential readers will first encounter your cover as a small image on Amazon, often on a phone. If the title disappears, the image becomes confusing or the whole thing turns into visual clutter, they probably won’t stop long enough to figure it out. People do judge a book by … Read More
Christian Book Launch Strategy for First-Time Authors
“The book is live!” is an announcement. It is not a launch strategy. A stranger still has to understand why the book matters, whether it looks credible, and why she should care enough to buy it. That work starts months before publication day. A launch cannot rescue a confusing book Authors often think of launch week as the moment when … Read More
How to Write a Devotional Book People Actually Finish
Writing a devotional book is not mainly about choosing the right number of days or finding the perfect format. The harder question is much simpler: Who is this for? “A daily devotional for women” is not enough. There are thousands of those, many written by famous authors with enormous platforms. A broader, vaguer version of the same idea is not … Read More
How to Write a Christian Book & What NOT to Do First
Most aspiring authors make the same mistake: they open a blank document, start typing, and assume the rest will sort itself out. It usually doesn’t. I’ve written more than 30 books and sold over 1.5 million copies. Most of those books went through traditional publishing houses. Some did beautifully. One bombed so badly I still owe my publisher money on … Read More