“The book is live!” is an announcement. It is not a launch strategy. A stranger still has to understand why the book matters, whether it looks credible, and why she should care enough to buy it. That work starts months before publication day. A launch cannot rescue a confusing book Authors often think of launch week as the moment when … Read More
How to Write a Devotional Book People Actually Finish
Writing a devotional book is not mainly about choosing the right number of days or finding the perfect format. The harder question is much simpler: Who is this for? “A daily devotional for women” is not enough. There are thousands of those, many written by famous authors with enormous platforms. A broader, vaguer version of the same idea is not … Read More
How to Write a Christian Book & What NOT to Do First
Most aspiring authors make the same mistake: they open a blank document, start typing, and assume the rest will sort itself out. It usually doesn’t. I’ve written more than 30 books and sold over 1.5 million copies. Most of those books went through traditional publishing houses. Some did beautifully. One bombed so badly I still owe my publisher money on … Read More
Amazon Keywords for Christian Books: How to Choose Relevant Phrases
Your Amazon keywords should sound like your reader, not like your ministry. Your book might be about surrender, identity and restoration. But your reader may be searching for “prayer during a difficult marriage,” “devotional after retirement” or “encouragement while caring for a parent.” If your keywords speak Christianese and she speaks plain English, the two of you may never meet. … Read More
How to Choose a Book Topic When You Have Too Many Ideas
Having too many book ideas sounds like a good problem to have. Until you actually have to choose one. If you’re anything like me, ideas are not the issue. I can generate them all day long. This book over here. That book over there. Another one that appears at three o’clock in the morning and suddenly feels like the most … Read More